Heyy-U is a consent-first community protocol — live across 50+ countries — that connects real communities to the broadcasters and programmes they trust, without surrendering their data to a platform. We are not an app. We are infrastructure. And we were built for a moment like this.
The opportunity
The BBC's mandate is extraordinary: serve every community in Britain and beyond, stay trusted, stay relevant, and do it without compromising public service values. Heyy-U solves three specific gaps that sit between where the BBC is and where it needs to go.
The BBC broadcasts to communities. Communities watch, listen, and feel something — but the BBC has no direct, consent-based way to hear back, confirm who they are, or keep them close without handing them to a platform like Meta or YouTube.
Under-35s and diaspora communities are the hardest to reach through traditional broadcast. They're on TikTok, WhatsApp, and Instagram — platforms that control the relationship, own the data, and can bury BBC content at any moment.
The BBC licence fee model restricts how the BBC can earn commercial revenue directly. BBC Studios exists to solve this — but it needs products that communities will pay for without it feeling like the BBC is charging for the iPlayer.
Live demonstration
Choose a BBC division and a community. The simulator shows you exactly what a Heyy-U partnership looks like in practice — handles deployed, community activated, revenue projected — using real numbers from our live network.
Full deployment map
Heyy-U's protocol maps to every part of the BBC. This is not a single partnership — it is a platform that grows with each new division that joins. The more handles deployed, the stronger the network effect for everyone.
| BBC Division | What Heyy-U Does Here | Package Tier | Revenue Route | Priority |
|---|---|---|---|---|
| BBC World ServiceGlobal Broadcast | Sovereign diaspora Digital Flags per country/region. Verified audience connection in 40+ languages. @bbc-worldservice handles owned by communities, anchored by BBC. | Artemis (Community) | BBC Studios licence fee + community subscription | WARMEST |
| BBC SportSports Broadcasting | BBC World Handle Games tournament infrastructure. Community sports handles for grassroots teams. Diaspora league tables. Treasury-funded prize pools. Match-day activation. | Zeus + Sports Layer | BBC Studios brand licence + treasury share | HIGH |
| BBC Local RadioRegional Networks | Physical handles at community centres, faith spaces, local markets. Local broadcasts reach communities directly via Digital Flag. Replaces social media dependency for local engagement. | Hermes + Artemis | BBC Studios local commercial tie-ins | HIGH |
| BBC StudiosCommercial Arm | White-label the Heyy-U protocol as a BBC Studios product. License the handle infrastructure to third-party broadcasters globally. First mover in community identity for media. | All Tiers (White Label) | Licensing revenue — Ofcom-compliant through Studios arm | HIGH |
| BBC iPlayer / DigitalStreaming & Digital | Heyy-U provides the verified identity layer that iPlayer lacks. SIM-verified audience profiles. No account required. Gen Z onboarding via handle rather than email registration. | Hestia + Athena | Viewer data enrichment · GDPR-safe · no data sold | MEDIUM |
| BBC NewsJournalism & Reporting | Journalist safety handles — anonymous contact points for sources in sensitive regions. Community tip handles for local stories. Consent-first source management. | Athena (Shield) | Editorial budget · Public interest / UNESCO-aligned | MEDIUM |
| BBC SoundsAudio & Podcasts | Podcast community handles. Listener clubs with treasury-funded live events. Music and culture Seasons synchronized across diaspora communities globally. | Artemis + Seasons | BBC Studios audio licensing + community events | MEDIUM |
| BBC Education / TeachLearning Content | School and university handles. Alumni connections built through physical campus touchpoints. Cultural education programmes distributed directly to community flags. | Hermes + Artemis | BBC Studios education licensing | MEDIUM |
Flagship concept
A community-powered global sports and culture tournament — anchored by the BBC, funded by community treasuries, built on Heyy-U infrastructure. Think of it as the Commonwealth Games for the digital diaspora. No budget required from the BBC. No rights to buy. Just the world's most trusted broadcaster anchoring the world's most connected community platform.
Communities on Heyy-U form sports handles — @zim-london-fc, @caribbean-uk-cricket, @southasia-athletics. They join the Games season, fund their entry through community treasury, and compete. The BBC broadcasts the highlights, announces the draws, and hosts the final moments on BBC Sport.
BBC gets a new franchise with zero infrastructure cost. Communities get global visibility and a prize pool funded entirely by their own members. Heyy-U provides the competition rails, the treasury management, and the live result feeds.
Because community treasuries fund the prize pools — not the BBC — the licence fee stays completely untouched. BBC Studios licences the Games format globally. That's where the commercial revenue flows.
Financial projections
Conservative Year 3 projections. Based on 5% community engagement rates — lower than our live @zim-london activation. All revenue flows through BBC Studios. Licence fee untouched. Ofcom compliant.
Next steps
We are not asking the BBC to build anything, buy anything, or bet anything. We are asking for a Letter of Intent — a signal that this is worth exploring together — and a demonstration at your offices or virtually, at your convenience.
Alternatively, email directly: hello@heyy-u.com · All materials shared under mutual NDA on request